Avery Dennison Introduces Ultra-Small RFID Inlay for Challenging Item-Level Applications

Avery Dennison RFID, a business of Avery Dennison Corporation, has introduced the AD-110m5, a new near-field inlay measuring just .91 x .20 in (23 x 5 mm). The AD-110m5’s small size, along with its insensitivity to liquids, plastics and other RF-unfriendly materials, helps meet the exacting demands of many item-level tracking applications.

“We’ve seen a lot of situations where the business case for item-level tracking was there but the right inlay was not,” says Maggie Bidlingmaier, Avery Dennison RFID global director of sales and marketing. “The AD-110m5’s robust characteristics should meet those needs and open up new possibilities for applications that call for smaller, high-performance item-level RFID inlays.”

Avery Dennison RFID product manager George Dyche explains the new inlay’s unique set of performance characteristics. “The AD-110m5 is a complete package for many item-level applications,” Dyche said. “Not only is it one of the industry’s slimmest, its total surface area is one-third that of comparable tags while delivering similar performance. And, the AD-110m5 is also generally not fazed by many materials that typically interfere with RF signals, especially liquids. Combining those characteristics with the AD-110m5’s durable construction makes this inlay ideal for embedding right at the point when a product is being manufactured.”

The inlay uses the Impinj Monza 5 microchip, which allowed for a smaller inlay design while maintaining high read/write rates and reliability.

“We expect Avery Dennison’s new AD-110m5 inlay to enable many new RFID applications thanks to its ability to deliver unusually high sensitivity in a very small package,” said Scot Stelter, senior director of product marketing from Impinj. “In tests with our near-field antennas and Speedway Revolution readers, we measured superior read performance on a variety of materials, which we attribute to the combination of Avery Dennison’s advanced antenna design capability and the industry-leading read sensitivity of the Monza 5 chip.”

Samples of the AD-110m5 are available now with production quantities available in Q1 2012.